re: Will This Production Really Open If the Unthinkable Happens in November?
Posted by: NewtonUK 07:24 am EDT 05/14/24
In reply to: re: Will This Production Really Open If the Unthinkable Happens in November? - Chazwaza 02:04 am EDT 05/14/24

When ROUNDABOUT announced that ASSASSINS was closing, they specified the advance sales, as they headed into the dark days of summer - July & August - were very weak. After they won 5 Tonys they announced an extension until September 12, but sales did not bump up. Another part of the math here is that ASSASSINS opened at Roundabout under their LORT contract - much lower costs all around than being on the Broadway Production Contract. I believe that on balance weekly costs are at least 20% lower. On the current contract, a production at Studio 54 has to move to the full Broadway production contract beginning with Week 13 of a run. ASSASSINS closed after running 16 weeks. Memory is foggy, but I believe that in 2004 the increase to Broadway minimum may have occurred after 16 weeks. In any event, their costs had risen 20% or more either 4 weeks before they closed (when they won the Tonys), or were about to rise in week 17. In either case, costs were going up, sales had taken a nose dive.
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Previous: It extended twice - MockingbirdGirl 05:35 pm EDT 05/14/24
Next: i also blame Roundabout's marketing for Assassins - Chazwaza 06:15 pm EDT 05/14/24
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