| PLAYBILL CELEBRATES ITS 140TH ANNIVERSARY BEGINNING OCTOBER 1 WITH SPECIAL PLAYBILL COVERS AT ALL BROADWAY SHOWS COMMEMORATING DIFFERENT ERAS IN BROADWAY HISTORY | |
| Last Edit: Official_Press_Release 07:01 pm EDT 09/24/24 | |
| Posted by: Official_Press_Release 06:55 pm EDT 09/24/24 | |
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| PLAYBILL CELEBRATES ITS 140TH ANNIVERSARY WITH THE PLAYBILL LEGACY COVER INITIATIVE THROUGHOUT OCTOBER EVERY BROADWAY SHOW TO DISTRIBUTE FOUR VERSIONS OF ITS PLAYBILL, EACH WITH A DIFFERENT LEGACY COVER COMMEMORATING DIFFERENT ERAS THROUGHOUT BROADWAY HISTORY New York, NY (September 24, 2024) – In honor of its 140th Anniversary, Playbill, the leading theatre resource and memento since 1884, will be printing and distributing special Playbill Legacy Covers – only available to theatre patrons. Throughout the month of October, every Broadway will be distributing four special versions of its Playbill, each boasting a different Legacy Cover. These Legacy Covers commemorate different eras of Playbill and Broadway—from black and white to modern day. In total, 148 different covers have been designed and will be distributed to patrons throughout October, with each audience member receiving one complimentary Playbill, as always. Playbill is set to unveil images of the entire collection of Legacy Covers on Tuesday, October 1 at http://www.playbill.com/140-anniversary-playbills. The Playbill Legacy Covers are included as a wrap-around addition to the modern day covers, serving as a unique overlaying supplement and keepsake that invites audiences to appreciate how a Broadway show could have been presented in different decades throughout the 20th century. "We are exceedingly proud of Playbill's 140-year legacy and status as the most enduring symbol of Broadway show-going. This is a way for us to celebrate all that history, while giving Broadway fans something extra special to hold onto," said Philip S. Birsh, President and Chairman of Playbill "We could not have done this without the help of so many members of our community; the producers of these great shows, the marketing agencies and their design teams, and the ushers who hand them out to the public. My family and I are so appreciative of all the players in this project, with special thanks to the Playbill staff who worked tirelessly on making this dream a reality," shares Alex Birsh, Vice President & Chief Operating Officer of Playbill. The designs for these special covers were inspired by the Playbill covers for Merrily We Roll Along (the 1934 play), Damn Yankees (1955), Mame (1966), and A Little Night Music (1973). The Playbill Legacy Cover initiative was created in collaboration with AKA, The Pekoe Group, RPM, Serino Coyne, Situation Interactive, and SPOTCO. A black and white picture of a person Description automatically generatedA person in a black lingerie Description automatically generated A person in a long dress Description automatically generated A black tree with a few colors Description automatically generated with medium confidence Playbill encourages audience members to take only one special Playbill, and to come back again and again to the theatre to celebrate incredible Broadway performances and collect other versions. The company also encourages patrons to strike up conversations with their seat neighbors, share their own Broadway history, and to trade covers. Theatre fans are encouraged to post and share their special Playbills using the tag: #Playbill140 ABOUT LEGACY COVER POSTERS Also beginning in October, The Playbill Store will have Legacy Cover Posters available for purchase, with a percentage of every poster sold benefitting Broadway Cares/Equity Fights AIDS. Each poster will celebrate a specific production, showcasing their four Playbill Legacy Covers. ABOUT PLAYBILL Now celebrating its 140th Anniversary and founded in 1884, Playbill® is an internationally known trademark, synonymous with theatre, and is a trusted symbol of the arts. Playbill Magazine is distributed to every Broadway theatre, most Off-Broadway theaters, and several regional theaters and fine arts institutions in 20 cities across the country. The company's website, Playbill.com, debuted in 1994 and continues to be the most trusted source of theatre news and information on the web, reaching nearly 2 million unique users per month. Playbill Online boasts the following popular subsidiaries: The Playbill Store, the online-only store for theatre fans; PLAYBILLDER, the make-your-own Playbill site; Playbill Jobs, the premiere job marketplace for the Broadway industry; Playbill Travel, Playbill's full-scale travel company that focuses on chartering Broadway-themed cruises and planning additional vacations worldwide; and Playbill Events, creating Broadway-themed experiences throughout the year. www.playbill.com # # # # www.playbill.com/ www.instagram.com/playbill/ www.tiktok.com/@playbill www.youtube.com/playbillvideo www.facebook.com/Playbill/ |
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