I believe this is also true of the concert industry...
Posted by: DistantDrumming 01:56 am EDT 10/17/24
In reply to: The advance ticket-buying window has been shrinking the past few years - MockingbirdGirl 08:03 am EDT 10/16/24

...was talking to a friend who works for AEG and he was mentioning something similar. It makes planning in live entertainment that more challenging. He mentioned the current 'SWEAT' concert tour with Charli XCX (of "Brat" fame) and Troye Sivan had soft sales until weeks or even days before certain stops. It will now likely be a big financial success, but, apparently, a few months ago, industry folks were questioning whether those two singers had the pull to headline a large arena tour in the U.S.

Of course, there will be blockbuster pop stars like Taylor Swift and Beyonce or legacy superstars like The Rolling Stones or Bruce Springsteen who will have very strong sales from the on-sale date, but they may be becoming more of the exception.

But, even big stars aren't immune. When I saw Madonna on The Celebration Tour, there were a HEALTHY amount of unsold seats just the week before the show. The night-of, most of them vanished in last-minute sales.

There also seems to be greater consumer awareness of the scourge of dynamic pricing and that if a tour/event initially has low or moderate demand, the consumer may benefit by waiting for pricing to come down.

I say all that only to note that I don't think this trend is exclusive to theatre.
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